Social media to shoppers: Buy, buy buy!
Via Christmasguide
Just in case you’re still not convinced that social media is the new wave of advertiser-consumer relationships: According to Bloomberg, social media has influenced a whopping 28 percent of shoppers in their gift-buying decisions this year.
So, what’s the secret?
Facebook “fan” pages talkative Twitter representatives are kick-starting a new social shopping experience. Says one social media savvy exec to Bloomberg:
“Our customers are spending a lot of time connecting with each other in these online communities, and we want to be there,” said Nick Bomersbach, director of jcp.com. “Oftentimes they’re talking about brands and J.C. Penney, and we want to have an open avenue to have that dialogue.”
Seems like your holiday gift guide may be no further than 140 characters away.
